Amar B Choudary (born 4 January 1984), known by his stage name Jiiva, is an Indian film actor, producer and philanthropist. He began his career as a child actor in 1991 in films produced by his father R. B. Choudary. He made his debut as a lead actor in the film Aasai Aasaiyai (2003) and went on to receive praise for his performances in the films Raam (2005), E (2006), Katradhu Tamizh (2007), Ko (2011), Nanban (2012), and Mugamoodi (2012).
Jiiva was born on 4 January 1984 in Chennai to R. B. Choudary and Mahjabeen. He is the youngest of four; his brothers are Suresh Choudary (co-producer in their home banner, Super Good Films), Jeevan Choudary (entrepreneur of a steel company), Jithan Ramesh Choudary (film actor and producer). His father, R. B. Choudary, is a noted independent south Indian film producer (Super Good Films) who has been a launchpad for now-famous directors and actors.